![]() invest in product marketing early as it’s a key foundational role that drives business growth.Ħ09 product marketers from across the globe responded to the survey. give product marketing a seat at the leadership table and 3. get clear on defining the role of the product marketer (the role should be more strategic and less tactical), 2. The top three pieces of advice for decision-makers to improve the role of product marketing in the future are: 1.Lack of influence was also one of the top frustrations reported in the survey. On a scale of 1 to 10, product marketers feel they have a 6.5 influence on company goals and strategy and a 6.2 influence on the product roadmap.58.1% are responsible for generating revenue, 44.8% are responsible for increasing marketing qualified leads, and 42% are responsible for retaining customers. Bottom-line KPIs are a top priority for product marketers.lack of resources/limited bandwidth/too much work and 3. lack of understanding around the product marketer role and responsibilities 2. Three of the top frustrations product marketers reported were: 1.This could indicate that the product marketer role may be under-resourced, which is also a key frustration reported in the survey. Most product marketers we surveyed are responsible for marketing 5+ products (32.8%).If you’re tight on time, here are a few of the most interesting results we found: Survey participants are primarily from North America and Europe, mainly market SaaS products, work at companies at varying levels of growth and have varying levels of experience-from Directors and VPs of Product Marketing to Product Marketing Managers, Associate Product Marketing Managers, and more. Recommendations for the future of product marketingĦ09 product marketers from across the globe completed the survey.Most important skills for product marketers to master.Career aspirations for product marketers.Feelings about the product marketing role. ![]() Tools and budget at product marketers’ disposal.Cross-functional nature of the product marketer role.Profile of product marketers we surveyed. ![]() We hope that this report will help product marketers, the teams they work closely with and C-level executives better understand the true power of the product marketer role, so they can unlock its true (hint: strategic) potential. This report contains the most important survey and interview insights we discovered from talking directly to product marketers of all levels of experience. We also interviewed ten influential product marketing leaders from companies including: HubSpot, Intercom, Twitter, Typeform, Spotify, Unbounce, Uber, Olivine Marketing, InVision and airSlate to get their recommendations on what the product marketer role should look like today and in the future. In the hope of creating a consensus and better understanding of the product marketer role, we surveyed the product marketing community to learn more about the product marketer’s responsibilities, influence, goals, organizational structure, career path, career satisfaction, and more. But product marketers can’t live up to their true potential and help a company grow if there isn’t a clear vision for the role and a clear definition of their responsibilities and goals. There’s so much variation in what product marketers do across different types of companies and industries, which makes it difficult to define the role of the product marketer. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |